If you keep the new arrivals of Cafés under observation, you may discover most of them will put a new combination at a high-profile position—Fruit Coffee, which integrates fresh fruit aroma into bitter coffee. In fact, the popularity of fruit coffee has emerged in April of last year when Luckin rolled out Coconut Latte, the first attempt of fruit coffee. And its performance didn’t let people down. In the evening of April 7, 2022, Luckin Coffe posted on its official account on Weibo, one of China’s biggest social media platform, that as of April 6, Coconut Latte sales have broken 100 million cups.
The explosion growth of fruit coffee lies in the change of taste of today’s young people. Compared with the traditional coffee using fructose syrup or sugar to neutralize the bitterness in coffee, fruit enjoys natural sweetness and aroma and its flesh will add chewing texture for customers when they drink fruit coffee. Besides, the variety of fruits determines there are numerous combination of fruit coffee and there is a large market potential in it. Moreover, fruit coffee has a higher attractiveness on looking instead of classic single dark brown.
In view of this promising prospect, BODUO also makes its response. This summer, we brings out two fruit coffees—Cold Brew Grape Coffee and Cold Brew Orange Coffee. Using BODUO Home Canned Orange Puree Jam and Xinsheng Red Grape Juice, these two coffees have gone through repetitive adjustments. Cold brew coffee can remain the original flavor of the coffee bean itself, tasting smoother, less bitter and have distinct layers of flavor.
BODUO keeps a close eye on market and can have a fast response to its change. Dedicated to expanding our business to all over the world and helping more people to open their own stores, we warmly welcome you to counsel everything you want to know. We sincerely invite you to join us, embarking on a bright cooperation future of win-win results.
The Surge of Local Coffee Brand
